Página 234 - SUSTENTABILIDAD Y RESPONSABILIDAD SOCIAL

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Abstract
Due to the very significant role that SMEs have in the economic activity of our
country in generating employment and considering the impact they have on the
environment in which they are immersed, challenges, opportunities and constraints
that prevent them from achieving greater growth in the globalized market, SMEs
need to implement new approaches of work that allow them to compete in the
business environment, create value in their activities and achieve greater social
and environmental impact to benefit their stakeholders. That’s why in this paper we
present the importance of implementing social responsibility practices in SMEs in
Mexico to achieve greater competitiveness and to accomplish their permanence
and growth in the national economy.
Key words:
Stakeholders, value chain, management model
.